What is the Golden Hour?
In photography, the golden hour is a period shortly after sunrise or before sunset; daylight is redder and softer than when the Sun is higher in the sky which results beautiful dramatic photo.
Why is it Magical? What is so good about Gold?
Most photographers will agree that if there is certain lighting condition that rules above all, it is that soft, warm, dimensional light that adds spectacular quality to your photos. This type of light comes around twice every single day, and yes you have guessed it: The Golden Hour. These presets replicate the same effects of the Golden Hour with that soft golden light that we all love. You can also use the Glorious Hours presets to enhance photos that were taken during the Golden Hour.
If you think about it, people have been liking their skin to be golden for centuries. Think about 'tanning' for example, why do people spend time suffering from the heat on the beach for hours just to get tanned? Warmer tones are generally look more flattering on people regardless of their skin colours.